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AT&T connects fans with the 2013 Bonnaroo Music and Arts Festival


Photo Courtesy of A&T Wireless

Starting June 13 and running until June 16, the Bonnaroo Music and Arts Festival will take place in Manchester, TN. As the exclusive communication partner for the event, AT&T has dedicated enhanced network resources and sponsored the official Bonnaroo Festival mobile application.

With the addition of Cell sites on Wheels, or MegaCOWs, as well as CARTS, and multi-beam antennas, AT&T is set to provide a steady experience for those who will be attending the event. Mobile cell sites, covering several musical stages, will provide additional wireless coverage and capacity ensuring that music fans are able to share their experiences others not at the event.

“Bonnaroo draws in tens of thousands of festival goers and music lovers every year,” said Chris Percy, AT&T vice president and general manager, mobility and consumer markets for Tennessee and Kentucky. “As part of the Manchester community, we want to make sure those attending the festival have an exceptional wireless experience. AT&T’s network enhancements will enable the thousands of Bonnaroo attendees to use their wireless devices to stay connected while texting, making calls, sharing photos and utilizing social media platforms with blazing fast 4G LTE speeds.”

The official app will help keep visitors informed and up to date on events at Bonnaroo. It features a full schedule of performers and events, a detailed festival map with all stages, vendors, and retailers visible as well as a comprehensive collection of all important news stories, video updates, and social posts from the event.

AT&T will also offer fans who stay at home and have AT&T U-verse a special look into the festival’s Rock N’ Soul Dance Party SuperJam, a collaboration between two well known artists featuring interviews, rehearsals and exclusive performances. Later this year, U-verse will also feature some acoustic sets performed by various artists at the festival’s Hay Bale Sessions, with both features airing later this year on U-verse.

The sponsorship, app, and engagement of AT&T at this big music festival are important for the community and music fans. If you are headed to the event, enjoy and send back many pictures. If you can not make it out this year, check out the app or visit your favorite social network to experience the event with others enjoying the music and their technology.

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