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The Motorola Moto X is personalizing cell phone design

Photo Courtesy of AT&T Mobility

Last week, Google announced the Moto X at a press conference. This new Android-based phone will be customizable in a few ways and assembled right here is the U.S.A. The Moto X is expected to be available in late August/ early September on all major US carriers. AT&T is expected to have the device first.

The biggest feature of the Moto X is the ability to customize the colors with Motomaker. Users will be able to stop into their local retailer and choose from a variety of colors for the front, back, accent or trim, as well as add a unique signature to the back of the device. If a user would like to add a case to the device, customization on type and color will also be available.

Further customization can be added to the Android 4.2.2 device within the software itself. Users can designate a custom power-on message, wallpaper, and designate their Google account information before they receive their device. This will reduce setup time once the device is received.

A further customization will be available for the headphones each customer receives. You can choose the style and color of the earpieces. This could be a nice touch for users who do not wish to go searching for a certain shade or style after purchasing the phone. Motorola expects delivery of the customized device to be within four days of ordering.

The Moto X will be available in 16GB and 32GB versions. Along with the onboard storage, customers will receive 50GB of free storage on Google Drive for 2 years. This is a nice addition to the 15GB that is currently available. While Google doesn’t offer a price for 50GB, they do offer a 100GB plan for around $4.99 a month.

The Moto X will offer users a 4.7-inch AMOLED display capable of 720p images. For tech enthusiasts, this may seem a little low for a newer phone since many others are moving toward 1080p displays. The screen size will be on the large size and slightly smaller than the 5-inch screen found on the Samsung Galaxy S4.

The camera of the MotoX is an acceptable 10MP for the rear camera and 2MP for the front-facing camera. While the specs indicate 1080p video at 30 frames per second, we’ll have to wait to see the quality of the pictures and video.

The phone specs seem a little basic with such a focus on customization. The price of the device is $199.99 for the 16GB version and $249.99 for the 32GB version on AT&T. This is in line with the starting price for some of the more popular devices. Will the Moto X be able to compete on speed and quality? Consumers will be able to decide soon.

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