Beginning this Wednesday, September 10, the Nashville area will experience a new kind of AT&T store on Charlotte Pike. The new store features an open and flexible design, connected experience and community zones, and enhanced service systems. The store is the first of its kind in Tennessee and poised to set the example in retail experiences.
Joelle Phillips, President, AT&T Tennessee shares, “On the heels of our announcement that we are bringing GigaPower service to Nashville – and changing how we communicate with one another – it’s fitting that we also open this new store – and change the retail experience of our customers.”
With over 4500 square feet of retail space, this new store is bright and well staged for a new mobile experience. Instead of a limited number of devices in a small space, this redesigned store allows for more devices and more room to experience those devices. With displays set up in three zones, customers will be able to easily find accessories and mobile devices of many varieties.
The Connected Experience Zones offer customers the opportunity to see how technology can be used everyday. The Charlotte Pike store has areas for music, home security, and entertainment. Themed to match the Nashville music scene, customers will be able to listen to the newest Bluetooth speakers, headphones, and other devices. The Home Security area provides an interactive demonstration of what a connected house may look like with AT&T’s services.
The Explore Zones feature large digital monitors showing product information and usage. With no paper brochures in sight, these displays contain helpful insight into devices and services AT&T offers its customers. Additional, digital signage and monitors are located throughout the store. This technology not only provides for an interactive customer experience, but also allows for AT&T to update key messages and demonstrations more quickly and easily.
The Community Zones are areas where customers can play and interact with the many devices within the store. Accessories, apps, and support can be found in each space so customers can see how the devices work together. Chris Percy, Vice President and General Manager of Mobility and Consumer Markets, shares, “Customers visiting our new Nashville store will discover an interactive shopping experience built around their mobile lifestyles.”
While there are consulting areas within the store, there are no traditional cash registers. The Charlotte Pike store features “learning tables” where a retail consultant can interact right next to a customer. All consultants will carry a tablet supported by a new mobile point-of-sale system so customers can receive support any where in the store. This store is truly focusing on the interactions as opposed to the transaction. While a simple switch from normal service experiences, AT&T hopes that this change will help customers view their retail consultants as friendly experts.
With flexibility in mobility, the new AT&T store at 6702 Charlotte Pike Nashville, TN is a great place to visit and experience new technology. Store hours will be Monday through Saturday, 9 a.m. to 8 p.m., and Sunday, 11 a.m. to 6 p.m. As one of only 35 “Stores of the future” to open in the last two years (13 in 2013 and 22 in 2014), you’ll want to stop by to see and experience this innovative new retail showcase yourself.
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