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Patient App Purchasing - The Holidays are Coming

Over the last few years, I have accumulated over 450 apps for our idevices. As much as I would like to say I use half or even a quarter of the apps, I probably only use about 1/10th of the apps consistently. There are many out there that have touched on the nostalgia side, some seemed really cool, and yet others were highly recommended by some of the tech gurus. With the advent of folders in ios, my app purchasing or downloading has increased, but my spending seems to have gone down slightly. I am a bit more picky on when apps are purchased. For the apps that struck a chord with my childhood, like Atari's Greatest Hits, I ended up purchasing them within a couple of days of their release. However, for most apps, waiting has paid off. Over long holiday weekends, many of the larger companies drop their prices, and we save money.

It is an interesting concept to drop prices a few dollars or eliminate the costs all together to increase downloads. It is really not much different than the physical game stores dropping their prices as a game becomes less popular. After seeing this happen over and over again during my college years, I changed my buying habits and waited to purchase the games. Now, I missed out on being at the forefront of the gaming community. I missed out on the best new game of a certain year. However, I gained at least half the cost of the original game by waiting. With digital versions, instead of lowering the cost to sell through a certain inventory, the product would normally disappear. With the iOS apps, the fluctuation seems to push up app sales for apps that may have otherwise remained stagnant or in the middle of the large download list. There are exceptions, but many companies seem to use this price lowering to get to the top of the list in iTunes hoping to sell additional copies at the higher price after the sale ends. Either way, the patient consumer wins.

While personally, I jump on the Electronic Arts sales, we have also added some apps for the children from McGraw-Hill School Education Group. Both provide entertainment and education...in one way or another. Each of these companies have either reduced the cost of their apps to free or 99 cents. Many of these titles would normally cost between $15-$50 on physical media. The digital price normally is at around $2 - $15. However, if you wait until Labor Day, Halloween, Thanksgiving, etc, most of these apps will come down ever lower. If you do not need to have the app immediately, like I did with many of the podcast apps and Defender of the Crown, wait. We are approaching those holiday seasons now. So, be patient. You'll get the same game, utility, productivity app, or educational tool and be able to purchase more of your favorites later.



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